Experience the Kost-Mart Digital Advertising solutions
What we offer:
- Large, high-definition televisions that displays dynamic digital content in-store
- Content can be dynamic, ranging from static promotional content to video
- Flexibility in advertising campaigns:
- Choose the time of day the content should be displayed
- Choose on how many screens the content should be displayed
- Choose in which areas the content should be displayed
- Choose what type of content should be displayed
- We offer a localized content based on the geography and target market, to ensure that target market related with the content (music videos in local languages)
- QR codes can be included into static content, to ensure engagement with target audience and help drive clicks & views to advertiser’s social media channels
- All advertising campaigns are managed online from a central location, ensuring that new content can be loaded through a simple click-of-a-button
- Digital screens are located at strategic locations in the store to ensure optimal visibility to customers
What is the value of in-store digital kiosks:
- Targeted Audience Reach: Digital advertising in liquor stores allows brands to directly reach their target audience. The digital content can be tailored based on demographics, purchasing behavior, and other relevant factors, ensuring that the message resonates with the right consumers.
- Increased Visibility at Point of Purchase: Placing digital content in liquor stores provides brands with prime visibility at the point of purchase. This is a critical moment when consumers are actively making buying decisions, and impactful digital advertising can influence their choices.
- Dynamic and Interactive Content: Digital advertising enables the use of dynamic and interactive content, such as videos, animations, and engaging visuals. This not only captures the attention of consumers but also allows for a more immersive brand experience, leaving a lasting impression.
- Cost-Effective Campaigns: Compared to traditional advertising methods, digital advertising in liquor stores can be more cost-effective. With the ability to target specific audiences and measure results in real-time, brands can optimize their marketing budget for maximum impact.
- Brand Loyalty and Engagement: Building a strong brand presence in liquor stores through digital advertising fosters brand loyalty and engagement. Regular exposure to compelling content helps create a connection with consumers, making them more likely to choose the brand over competitors.
- Promotions and Special Offers: Digital advertising provides a platform for promoting special offers, discounts, and exclusive deals. This not only attracts new customers but also encourages existing ones to make repeat purchases, driving sales and brand loyalty.
- Compliance with Regulations: Digital advertising allows brands to adhere to strict regulations associated with promoting alcoholic beverages. Messages can be carefully crafted to comply with legal requirements while still effectively conveying the brand’s identity and value proposition.
- Adaptability to Local Trends: Liquor stores often serve diverse communities, each with its own preferences and trends. Digital advertising allows brands to adapt their messaging and promotions to align with local tastes and preferences, increasing relevance and resonance.